13 Tips for Delivering a Memorable Presentation

Presentations, in many different formats, are a big part of being a small business owner. You may be delivering your elevator pitch at a networking event, pitching your services during a sales call, or speaking at a small business conference. Although they are all very different types of presentations, they are all important for small business owners.

Continue Reading

What Is Email Marketing?

What is email marketing? Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail​ except that instead of sending mail through the postal service, messages are sent electronically via email.

Continue Reading

The Small Business Owner’s Digital Marketing Checklist

Digital marketing involves using marketing tactics that leverage digital technologies, such as websites, content marketing, social media, blogs, email and even mobile marketing. If you are a small business owner, chances are that having a digital marketing strategy will help you grow your business faster. There can be many components of a digital marketing strategy, depending on the type of business you have and how you interact with your customers. However, most digital marketing plans should incorporate five key areas in order to be successful.

Continue Reading